Draft of paragraph 3 for essay 3

Retail addicts have something in common with all addictions, they all have a root cause. Oniomaniacs get into a vicious circle that consists of negative emotions like anger and stress, which lead to purchasing something. After the buying is over, the person is either regretful or depressed. In order to cope with the feelings, the addicted person resorts to another purchase. (http://www.helium.com/items/1481158-shopping-addictionins)
Oniomania usually stems at an early age.  Children who experience parental neglect will grow up with low character-respect because throughout  their childhood, they experienced that they were not important as a qualitity, but recognized as a worthless object. As an effect, these neglected children play only with toys to compensate for their sensations of lonliness. Adults that have depended on equipment for emotional support when they were younger are most likely to become addicted to shopping because of the ongoing sentiment of deprivation they endured as a child. http://oniamania.blogspot.com/2009/02/what-is-oniomania.html

Thesis, cause and effect

Advertising, advances in technology, and severe negative emotions are the major causes of Oniomania, also known as retail addiction, in today's society.

First body paragraph- advertising.

Advertisers utilize the newspaper, radio broadcasting, television broadcasting, internet, and mobile phones to communicate their ads. Advertisers use many different techniques when trying to show the importance of a product, and why consumers "need" the product. “Avante Garde,” is a technique used when advertisers make the product appear that it will put the consumer ahead of the times. For example Dip n Dots icecream, claims to be the icecream of the future. “Testimonials,” or endorsements, use a famous person, usually seen using or supporting the product in someway. For example, Michael Jordan is seen in commercials wearing Nike Jordan’s. Finally, “Bandwagon,” is a technique that exploit’s a consumer’s natural desire to be part of “the crowd.” all of these techniques make the consumer feel as if they need the product being advertised.

Cause and effect

Is advertising and media what causes people to spend money?

What makes people feel like they need something?

What are different types of techniques advertisers use to attract peoples attention, and make them need the advertised item?

What is the most popular/ best working form of advertisement?

What age group is targeted most by advertising?