Thesis, cause and effect

Advertising, advances in technology, and severe negative emotions are the major causes of Oniomania, also known as retail addiction, in today's society.

First body paragraph- advertising.

Advertisers utilize the newspaper, radio broadcasting, television broadcasting, internet, and mobile phones to communicate their ads. Advertisers use many different techniques when trying to show the importance of a product, and why consumers "need" the product. “Avante Garde,” is a technique used when advertisers make the product appear that it will put the consumer ahead of the times. For example Dip n Dots icecream, claims to be the icecream of the future. “Testimonials,” or endorsements, use a famous person, usually seen using or supporting the product in someway. For example, Michael Jordan is seen in commercials wearing Nike Jordan’s. Finally, “Bandwagon,” is a technique that exploit’s a consumer’s natural desire to be part of “the crowd.” all of these techniques make the consumer feel as if they need the product being advertised.